by Damien on August 27, 2010 in Uncategorized
When it comes to web design, extra attention should be paid to every minor detail to make sure it works optimally to serve its purpose. Here are seven important rules of thumb to observe to make sure your website performs well.
1) Don’t use splash pages
Splash pages are the first page you see when you arrive at a website. They normally have a very beautiful image with words like “welcome” or “click here to enter”. In fact, they are just that, nice vases with no real purpose. Do not give your visitors a reason to click on the “back” button! Give them the message of your site up front without the splash page.
2) Do not use banner advertisements
Even the least net savvy people ignore banner advertisements so you will be wasting valuable website real estate. Instead, provide valueable content and place relevant affiliate links into your content, and let your visitors feel that they want to buy instead of being pushed to buy.
3) Have a simple navigation
You have to provide a simple navigation menu so that even a young child will know how to use it. Stay away from Flash based menus or multi-tiered dropdown menus. If your visitors don’t know how to navigate, they will leave your site.
4) Have a clear indication of where the user is
When visitors are engrossed in browsing your site, you will want to make sure they know which part of the site they are in at that moment. That way, they will be able to browse relevant content or navigate to any section of the site easily. Don’t confuse your visitors because confusion means “abandon ship”!
5) Avoid using sound on your site
If your visitor is going to stay a long time at your site, reading your content, you will want to make sure they’re not annoyed by some audio looping on and on on your website. If you must add audio, make sure they have some control over it — volume or muting controls would work fine.
6) Optimise content
Optimise the content of your site to target keywords. For example if I was a web design company based in Guildford I might optimise content around web design surrey, website design guildford or I might even extend the target phrase and optimise for digital marketing surrey.
August 27, 2010 | No Comments Posted in Uncategorized
