by Damien on July 24, 2011 in Featured
Have you been searching for a way to improve your AdWords ad copy? Given below are 3 such tips that will help you create ad copy that converts and gives long term results.
As you know, people use specific keywords that help them reach their desired site. All of your AdWords ad copy really should, must, make good use of the particular keywords relevant for that adgroup. Doing that is simply a must-do practice anymore with AdWords due to their policies. You can do just a little more by that practice because people might be a little more inclined to spot your ad. So, the ads are small as you know; so that kind of limits the options to headline and ad body. If your current results are lackluster, then what you need to do is troubleshoot the problem. You can get creative later, but for now you need to really get grounded in the simple things you need to do. Just don’t go there with the creative writing stuff, you’ll get your butt handed to you by your competitors. You first need to capture attention with your headline, and you only have 25 characters to do that with. Don’t be afraid to split test headlines using keywords in them and omitting them. Either way, the only way you will find out for sure is with testing in a real campaign. When people search using a specific word or phrase, then sure it can help them psychologically to spot that phrase or word in your headline. One situation where the keyword may make a difference is if a product name is used, but you cannot always use product names in your ads. Google pays you for being relevant, which is why it’s important for you to have the right keyword in your ad. The higher your quality score, the lower your CPC, and that is what you want.
Always do the right thing and create your own ads – you won’t learn how to write good ad copy if you steal from other ads. The outright copying and plagiarism of ads has been going on for many years in PPC advertising. You can do that, up to you, but you will only be cheating yourself. Getting better with ad copy involves writing ads and studying ad copy and copywriting. Your aim should be to create an ad that gives results and the best way to do that is to write it in your own way.
But don’t worry about this, just work on your own campaigns and soon enough your ads will begin converting for you.
If possible, use your primary keywords in the display URL for each ad group. More best results with Google, be sure to use the appropriate keywords in your PPC ads, but don’t be stupid and try to stuff your ads. It is not as difficult as you think to learn how to write effective AdWords ads that can perform well.
Additional Resources:
fusion hq bonus
fusion hq bonus
July 24, 2011 | No Comments Posted in Featured
