by Damien on August 30, 2010 in Uncategorized

When it comes to promotional items today, printed promotional pens appear to be the most popular. They may be used to promote a business to the public via reception desks, exhibitions, or trade shows, and they can also be very popular within a business itself as employee incentives. There is a huge choice of pens available, from your basic stick pens to mass give away items, novelty to multi use pens, executive through to brand name items, whatever your requirement, a well chosen pen can help you achieve your goals. Pens that are given away at trade shows and exhibitions are passed from person to person, making their way around the office being seen by many individuals. And unlimited numbers of people are sure to see your pen, since many pens will last as long as a year.

As a form of brand awareness, a humble pen can be as effective as higher priced advertising in that you can put your logo or detail in your clients hand on a day to day basis. Your colored logo can appear on plastic pens. There are also pens that can alert people to the services your company provides with full colour digital printing. You can screenprint pens made of wood or metal, or have them engraved with your company info. Many people identify an engraved pen as being more valuable, and will hold this gift or giveaway with higher regard.

Pens that are used to promote businesses are available in a large variety of colours and styles. If you are considering plastic pens, you will enjoy the large selection of trim and finish colors available. Some (like BIC) are even available in color schemes you can mix and match to give your pen a custom appearance. You can have the pens you order made in the colors of your business and corporation, which is a popular way of increasing brand awareness. The trim of certain plastic pens will also be solid, translucent or frosted, so you can customize your pens even further. You can also find metal pens that are trimmed with color and usually have brushed or silk finishes.

Some manufacturers offer a choice between blue and black writing ink in the pens that you are ordering. And, of course, there are multicolor pens that write in 3 or more different inks — very handy around the office. There are also highlighters that can prove invaluable to schools or children who you want to market to. The variety of shapes and colors that you will find that novelty pens come in, are an additional in demand product for children.

There are several well known brand name pens on the market such as BIC, Senator, Prodir, Parker, Papermate, Cross, Sheaffer and Waterman. From expensive executive pen sets to budget plastic pens, these manufacturers are sure to produce exactly what you’re looking for. If you give a customer a branded promotional pen, it’ll let them remember you and know that you are giving them a personalized gift that they can pass on. You can put your promotional pens in executive cases, presentation boxes, pen tubes, and the like, all to increase their value. Your company will look much more professional as a result, helping their perception of you.

There are numerous varieties of promotional pens such as highlighter pens and executive brand pens therefore you can quickly discover the most effective choices for your organisation.